VALUES
OF COMMERCE EDUCATION
COMMERCE
EDUCATION HAS A PROMINENT ROLE AT HIGHER SECONDARY LEVEL BECAUSE IT PROTECTS
CERTAIN VALUES. THE VALUABLE SERVICES IT CAN RENDER TO THE INDIVIDUAL AS WELL
AS THE SOCIETY FORM THE BASIS FOR THE EDUCATIONAL VALUES. THEY ARE THE
FOLLOWING,
{ PRACTICAL
OR UTILARIAN VALUE
COMMERCE EDUCATION PROVIDES US WITH THE UNDERSTANDINGS, INSIGHTS,
ATTITUDES AND SKILLS FOR CONDUCTING A LOTE OF COMMERCIAL ACTIVITIES. COMMERCE
EDUCATION HAS A SIGNIFICANT ROLE IN PREPARING INDIVIDUALS AND THE SOCIETY IN
GENERAL AND TAKING UP AND ENGAGING IN COMMERCIAL ACTIVITIES EFFECTIVELLY.
{ CULTURAL
VALUE
CULTURE IS EVIDENCED BY CORRECT
SOCIALLY DESIRABLE WAYS OF THINKING AND DOING. IT IS CLOSELY RELATED WITH VALUE
ORIENTATIONS. COMMERCE EDUCATION ENABLES TO TRANSMITT MANY SUCH TYPE OF VALUES
LIKE, SYSTEMATIC DEALINGS, SOCIAL AND SERVICE ORIENTATION, FAIR DEALINGS WITH
CUSTOMERS, GOOD SALESMANSHIP, HONESTY IN COMMERCIAL DEALINGS , ETC.,
{ SOCIAL
VALUE
COMMERCE EDUCATION IS DIRECTLY CONNECTED WITH EVERYDAY LIFE
OF A HUMAN BEINGS. COMFORTABLE LIFE IN A SOCIETY DEPENDS UPON HOW EFFICIENTLY
AND FAIRLY THE DEALINGS ASSOCIATED WITH COMMERCIAL ACTIVITIES. COMMERCE
EDUCATION HELPS TO PERFORM ALL SUCH DEALINGS WITH SOCIAL COMMITMENT.
{ DISCIPLINARY
VALUE
IN THE MODERN BUSINESS WORLD WE APPLIES BOTH THEORY AND
PRACTICE OF SCIENTIFIC METHODS FOR IMPLEMENTING VARIOUS BUSINESS DECISIONS AND
ACTIVITIES. COMMERCE EDUCATION SHOWS ALL THE FEATURES OF SCIENTIFIC THINKING
AND DOING IN FINDING OUT SOLUTIONS FOR COMPLEX PROBLEMS IN BUSINESS FIELD.
{ VOCATIONAL
VALUE
COMMERCE EDUCATION PROVIDES ALOTE OF EMPLOYMENT
OPPORTUNITIES FOR INDIVIDUALS IN THE SOCIETY.IT WILL HELP A PERSON TO GAIN ADEQUATE MONETARY
BENEFITS TO SURVIVE IN SOCIETY. COMMERCE EDUCATION WILL ALSO TRAIN THE INDIVIDUALS TO BECOME A SELF – SUFFICIENT
PERSONALITY.
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